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Three Mobile were launching their 5G. They said people don’t understand 5G. So rather than explain it to those people, we got some kids explaining it to some of Britain’s most well known morons - to see it they’d get it. ’5G for Dummies’ became Three mobile’s most liked, viewed and shared online content.
Later that year, to celebrate the launch of Three’s 5G home broadband, we made a house. Using volumetric capture and holographic projection in a world first. Sounds complex, because it was. The Southbank ‘5G House’ installation included photo-realistic performances from three influencers, viewable from any angle, each highlighting a different broadband benefit. It was cool as shit.
Directed by Dimensions Studio