Who’s Max?

Max is a Senior Creative and Innovation Lead at BMF, where he produces logical-nonsense. This past year he spent one day making Campaign’s ‘Ad of the Day’, a few weeks making BestAds ‘TV Ad of the Week’, a couple of months teaching the #1 Award School student in Australia and the other 29 years of his life becoming a 30 under 30 finalist. He’s equal parts strategic, creative, Czech, German and British. A proud rebel, mentor, writer, speaker, inventor, and avid synonym user. He takes pride in raising eyebrows and plucking his own. He will try not to speak in the third person when in person - but he promises nothing.



Awards

2 x Creative Circle Gold
1 x Creative Circle Silver
1 x Award Award Silver
5 x Award Award Bronze
1 x CLIO Bronze
1 x D&AD Graphite Pencil
1 x Creative Conscience Silver Award
2 x AGDA Distinctions
2 x AGDA Merits
8 x DMA Awards
1 x Effies Gold
1 x Spikes Asia Silver
1 x Campaign ‘Ad of The Day’
1 x Best Ads Worldwide ‘Ad of the Week’
1 x LBB’s ‘Work of the Week’
1 x Spikes Asia - Finalist
1 x Kinsale Shark - Finalist
1 x B&T 30 under 30 - Finalist
+ Nominations
+ Shortlists



Teaching


Award School '24
Soho Starters '22
School of Communication Arts '21
Brixton Finishing School '21


Education

School of Communication Arts
(Art Direction/Copywriting Diploma) Bournemouth Arts University

Arts University Bournemouth
(Graphic Design BA Hons Degree)

LCC
(Graphic Design Foundation)

Fashion Design
(Short Course)

Logan Murray
(Comedy Writing Course)

CSS
(Coding Course)

Award Uni
(Creative Management/Career Development)

Recommendations

David Roberts - BMF Group CD (Current)
“Max is maximum. Maximum fire and passion. Maximum creativity and imagination. Maximum heart and hustle. A gorgeous, exquisitely intense creative thinker who brings relentlessly fresh thinking to every brief.”


Tom Hoskins - BMF Group CD (Current)
“What makes Max truly great isn’t necessarily the speed and maturity with which he attacks everything. It’s not even his world class style of creativity and writing. His superpowers are things you don’t just see but feel – like his infectious attitude and love for advertising, an encyclopaedic eye for craft of the classics, as well as an unshakeable grasp on what’s happening now. Max is one of a kind.”


Rees Steel - BMF Creative Director (Current)
“Quite unfairly, Max is not just a creative powerhouse, but the snappiest dresser this side of Milan. He boasts a brain built for bold ideas, an infectious energy, and a deep care for the work. And even an impeccably-tailored-boxy-double-breasted-high-lapel-Italian-linen jacket can’t hide his heart of gold. If your creative department needs a shot in the arm, Max is your person.”


Casey Schweikert - BMF Creative Director (Current)
”I didn’t know what we were missing until we got to work with Max. It’s not just that he’s a quick thinker with an unbelievable variety of excellent ideas, he livens up any department with his infectious energy. If you’re reading this and looking to hire him, I envy you.”


Kiah Nicholas - BMF ACD (Current)
“Stupid smart. Stupid fast. Stupid funny. And you’d be stupid not to hire him.”


Alex Derwin - BMF CCO (Former CCO)
"When I first met Max it was in a zoom interview and I left it feeling like I’d just met either a future leader of our industry, or a future children’s TV presenter. Having worked with him for a year and a half I have no doubt I will be hitting him up for a role in whatever ground-breaking business of the future he decides on. Like all the most interesting people he’s a creative being not just a creative professional. The energy and ideas pour out of him like a tap. He has an infectious spirit, and a kind heart. And he works like an absolute demon. The biggest compliment I can pay him is that he lifts those around him, and he’s become an example to all the young creatives who step into our department."


Elliot Harris - Creative Partner, Havas London (Former ECD)
"Max. To the Max. A brilliant, bold, creative thinker. IdeaSmith. Raconteur. Entrepreneur. Boat dweller. Story teller. Dream maker. Hire him. Your day will get more interesting."


Neil Hourston - Founding Partner, The Corner
"Every time I walked into a review with Max I looked forward to it. He’s a proper talent. And a lovely bloke to go with it. Whoever gets him next, enjoy him while you can. He’s destined for the top."


Neil Simpson - Founding Partner, The Corner
“Max is a proper creative talent and a pleasure to have around.”


Mark Eaves - Founder, Gravity Road (Former CCO)
"Smart, funny with just enough mischief. One of those brains you want on your side."


Liv Snow - Creative Copywriter, Initials CX (Former mentee)
"I met Max at my first agency as a budding copywriter eager to crack every brief under the sun. I learnt a whole lot from him along the way. He helped me hone my craft and gave me the encouragement and confidence I needed to push myself further. Very grateful our paths crossed. 10/10 writer, mentor and friend."


Mike Robinson - Gymshark, Creative Lead (Former client)
"I've had the luxury to work with Max both as a client and a creative partner. Super ideas, fresh thinking, and the creative behind one of my all time favourite campaigns 'It's Coming Hame' for Adidas Football. Creative aside, he's an ace human being. The kind of person you'd be happy to share a hot desk with any day of the week. Even Monday."


Alexander Fagelson - Head of Marketing, Product Madness (Former client)
"Max is one of those creatives that just leaves you with a lasting impression, and it's a great one! I thoroughly enjoyed working with him for a number of years while he was at The Corner London. The tightness to the brief and creative solution-thinking was a hallmark of Max. Not only did he deliver work-wise, but he was also great to be around on shoots, making our working relationship a fun and easy one to have. If you get the opportunity to work with Max, you'll get fantastic work and a great laugh along the way!"