Rubbish isn’t all rubbish.
This entirely sustainable winter fashion collection was crafted from off cuts of old summer trash. It featured in VOGUE print and online. Selling out of beanies made from bikinis, trousers made from tea towels and puffers jackets made from Hawaiian shirts in one day. It got 3.5m unique views on launch weekend and 4 design awards.
I spoke about it here:
https://lbbonline.com/news/how-summer-became-winters-hottest-new-accessory-the-off-cuts
Designer, Noah Johnson: “Winter doesn't have to be so serious, it can be colourful, 'out there' and alive."