Brexit caused panic. Everyone started stockpiling stuff. I thought, if we’re leaving the EU, we might need a bit more than pasta to get us through - so I supplied 'the essentials' to the people, at The People’s March. Including a staycationing guide, a pack of my mum's oxazepam and a one-way ticket to Ireland. This project was featured in every major national UK newspaper, and now lives on permanent display in London. The media spend was £56.49. The unique media impressions totalled 22.6million.