When the world wants turkeys, sell sprouts.
Christmas turkeys were getting far too much attention. The side dishes needed some love. The bacon-sprouts, roasted-spuds and onion-gravies are what we’re really craving. So we gave those little things the main stage they deserve in Australia’s biggest Christmas campaign, ‘Sides Of Our Lives’. Named BestAdsOnTV’s ‘Ad Of The Week’ and LBB’s ‘Work of the Week’.
Director: Christopher Riggert
We kept ALDI going big on the little things throughout the following year too…